About The Project
Vedantu : Brand Iconography
Vedantu : Brand Iconography
Vedantu : Brand Iconography
Vedantu : Brand Iconography
The project's objective was to revamp the identity of the ed-tech brand Vedantu, with a primary focus on making the branding align more closely with the preferences and needs of its target audience. This endeavor emerged from a keen interest in creating a brand that resonates deeply with users, acknowledging the evolving landscape of educational technology.
The project's objective was to revamp the identity of the ed-tech brand Vedantu, with a primary focus on making the branding align more closely with the preferences and needs of its target audience. This endeavor emerged from a keen interest in creating a brand that resonates deeply with users, acknowledging the evolving landscape of educational technology.
The project's objective was to revamp the identity of the ed-tech brand Vedantu, with a primary focus on making the branding align more closely with the preferences and needs of its target audience. This endeavor emerged from a keen interest in creating a brand that resonates deeply with users, acknowledging the evolving landscape of educational technology.
The project's objective was to revamp the identity of the ed-tech brand Vedantu, with a primary focus on making the branding align more closely with the preferences and needs of its target audience. This endeavor emerged from a keen interest in creating a brand that resonates deeply with users, acknowledging the evolving landscape of educational technology.
Timeline
Timeline
Timeline
3 Weeks, Independent Project/Self Initiated
3 Weeks, Independent Project/Self Initiated
3 Weeks, Independent Project/Self Initiated
My Role
My Role
My Role
Ideation, Research, Illustration, Motion Designer, Visual Design
Ideation, Research, Illustration, Motion Designer, Visual Design
Ideation, Research, Illustration, Motion Designer, Visual Design
Project Background
Project Background
Project Background
It all Started with a Question?
It all Started with a Question?
It all Started with a Question?
"How might we refresh Vedantu's brand communication and visual strategy to create a relatable and fun learning environment that genuinely connects with children, fostering their excitement for education and making Vedantu their go-to platform for interactive, enjoyable online learning experiences?"
"How might we refresh Vedantu's brand communication and visual strategy to create a relatable and fun learning environment that genuinely connects with children, fostering their excitement for education and making Vedantu their go-to platform for interactive, enjoyable online learning experiences?"
"How might we refresh Vedantu's brand communication and visual strategy to create a relatable and fun learning environment that genuinely connects with children, fostering their excitement for education and making Vedantu their go-to platform for interactive, enjoyable online learning experiences?"
I wanted to address
I wanted to address
I wanted to address
Why Designing for Users Matters: User-centered visual design and branding can boost a brand's growth. It's about making your brand work better for your customers.
Why Designing for Users Matters: User-centered visual design and branding can boost a brand's growth. It's about making your brand work better for your customers.
Why Designing for Users Matters: User-centered visual design and branding can boost a brand's growth. It's about making your brand work better for your customers.
By Creating
By Creating
By Creating
tailored and fun Visual design to enhance User interactions and satisfaction that focuses on the user's needs, preferences, and experiences.
tailored and fun Visual design to enhance User interactions and satisfaction that focuses on the user's needs, preferences, and experiences.
tailored and fun Visual design to enhance User interactions and satisfaction that focuses on the user's needs, preferences, and experiences.
Process
Process
Process
How I approached this project.
How I approached this project.
How I approached this project.
Exploration
Exploration
Exploration
Exploration
explored what our solution can be (i.e. working and features ), assessed potential competitors, interviewed potential users, and finally did some additional background research.
explored what our solution can be (i.e. working and features ), assessed potential competitors, interviewed potential users, and finally did some additional background research.
explored what our solution can be (i.e. working and features ), assessed potential competitors, interviewed potential users, and finally did some additional background research.
Conceptualization
Conceptualization
Conceptualization
Conceptualization
I processed all that I learned from my exploration into actionable goals to solidify the opportunities that can be fulfilled to get the desired outcome.
I processed all that I learned from my exploration into actionable goals to solidify the opportunities that can be fulfilled to get the desired outcome.
I processed all that I learned from my exploration into actionable goals to solidify the opportunities that can be fulfilled to get the desired outcome.
Creation
Creation
Creation
Creation
We processed our findings into opportunities and actionable goals and let our creativity run wild while collaborating with some potential users to create high-fidelity mockups of the solution.
We processed our findings into opportunities and actionable goals and let our creativity run wild while collaborating with some potential users to create high-fidelity mockups of the solution.
We processed our findings into opportunities and actionable goals and let our creativity run wild while collaborating with some potential users to create high-fidelity mockups of the solution.
Exploration
Exploration
Exploration
Is Rebrand needed?
Is Rebrand needed?
Is Rebrand needed?
This is the main thing that I wanted to find out at this phase. And if it is, then what aspects should I focus on to make it most effective.
This is the main thing that I wanted to find out at this phase. And if it is, then what aspects should I focus on to make it most effective.
This is the main thing that I wanted to find out at this phase. And if it is, then what aspects should I focus on to make it most effective.
This is what I found!
This is what I found!
This is what I found!
About the Brand
About the Brand
About the Brand
About the Brand
Vedantu wanted to be a playful and friendly brand. They wanted to make the brand stand out by using a friendly and playful tone. This would fascinate more students and make their learning easier and more impactful.
Vedantu wanted to be a playful and friendly brand. They wanted to make the brand stand out by using a friendly and playful tone. This would fascinate more students and make their learning easier and more impactful.
Vedantu wanted to be a playful and friendly brand. They wanted to make the brand stand out by using a friendly and playful tone. This would fascinate more students and make their learning easier and more impactful.
Here is a sneak peak of the current Branding.
Here is a sneak peak of the current Branding.
Here is a sneak peak of the current Branding.
Underdeveloped User Interface
Some users have reported that Vedantu's user interface appears underdeveloped, making navigation less intuitive and user-friendly than desired.
Lack of Graphic Visual Representation
Another area of concern has been the absence of visually engaging elements within the platform, leaving some users wanting more interactive and visually stimulating learning experiences.
Underdeveloped User Interface
Some users have reported that Vedantu's user interface appears underdeveloped, making navigation less intuitive and user-friendly than desired.
Lack of Graphic Visual Representation
Another area of concern has been the absence of visually engaging elements within the platform, leaving some users wanting more interactive and visually stimulating learning experiences.
Underdeveloped User Interface
Some users have reported that Vedantu's user interface appears underdeveloped, making navigation less intuitive and user-friendly than desired.
Lack of Graphic Visual Representation
Another area of concern has been the absence of visually engaging elements within the platform, leaving some users wanting more interactive and visually stimulating learning experiences.
About the User
About the User
About the User
About the User
Visual Monotony
Some users have expressed concerns about the visual monotony within Vedantu's platform. They find that the lack of diverse and engaging graphics can make the learning environment feel dull and unstimulating.
Limited Visual Storytelling
Users have pointed out that Vedantu's graphic language could benefit from more effective visual storytelling. They believe that a more dynamic and creative use of graphics would enhance their overall learning experience and captivate their interest.
Visual Monotony
Some users have expressed concerns about the visual monotony within Vedantu's platform. They find that the lack of diverse and engaging graphics can make the learning environment feel dull and unstimulating.
Limited Visual Storytelling
Users have pointed out that Vedantu's graphic language could benefit from more effective visual storytelling. They believe that a more dynamic and creative use of graphics would enhance their overall learning experience and captivate their interest.
Visual Monotony
Some users have expressed concerns about the visual monotony within Vedantu's platform. They find that the lack of diverse and engaging graphics can make the learning environment feel dull and unstimulating.
Limited Visual Storytelling
Users have pointed out that Vedantu's graphic language could benefit from more effective visual storytelling. They believe that a more dynamic and creative use of graphics would enhance their overall learning experience and captivate their interest.
Conclusion
Conclusion
Conclusion
Conclusion
vedantu's current branding doesn’t appeal to the target user of the brand but by rebranding it's visual language vedantu can improve its communication more effectively.
As the target user is students of the age 6 to 18, The visual identity may appear slightly mature for the age group.
vedantu's current branding doesn’t appeal to the target user of the brand but by rebranding it's visual language vedantu can improve its communication more effectively.
As the target user is students of the age 6 to 18, The visual identity may appear slightly mature for the age group.
vedantu's current branding doesn’t appeal to the target user of the brand but by rebranding it's visual language vedantu can improve its communication more effectively.
As the target user is students of the age 6 to 18, The visual identity may appear slightly mature for the age group.
Conceptualization
Conceptualization
Conceptualization
Rebrand is Needed, but how should I approach it?
Rebrand is Needed, but how should I approach it?
Rebrand is Needed, but how should I approach it?
Rebrand is Needed, but how should I approach it?
This was my outlook after my initial research, which included processing all the data, crunching some numbers, and listening to a lot of songs.
This was my outlook after my initial research, which included processing all the data, crunching some numbers, and listening to a lot of songs.
This was my outlook after my initial research, which included processing all the data, crunching some numbers, and listening to a lot of songs.
And so the Brainstorming Began and this is what I thought of ....
And so the Brainstorming Began and this is what I thought of ....
And so the Brainstorming Began and this is what I thought of ....
Youthful and Engaging Aesthetics
Make the visuals fun and attractive to kids (ages 6-18) with colorful and relatable designs.
Interactive Graphics
Use animations and engaging visuals to help students understand lessons better.
Consistent Branding
Keep the same look and feel across Vedantu's website, app, and materials for a familiar and trustworthy brand.
Youthful and Engaging Aesthetics
Make the visuals fun and attractive to kids (ages 6-18) with colorful and relatable designs.
Interactive Graphics
Use animations and engaging visuals to help students understand lessons better.
Consistent Branding
Keep the same look and feel across Vedantu's website, app, and materials for a familiar and trustworthy brand.
Youthful and Engaging Aesthetics
Make the visuals fun and attractive to kids (ages 6-18) with colorful and relatable designs.
Interactive Graphics
Use animations and engaging visuals to help students understand lessons better.
Consistent Branding
Keep the same look and feel across Vedantu's website, app, and materials for a familiar and trustworthy brand.
Solution
Solution
Solution
one of the main concept for creating the visual identity and the vedantu universe was usage of simple shapes.
From the creation of sets of illustration using simple shapes and representing several key element for each subject available on vedantu.
The ideas is to expand the system with time, in order to add more complexity to it and stimulate the student that will be in daily contact with this constantly changing system.
one of the main concept for creating the visual identity and the vedantu universe was usage of simple shapes.
From the creation of sets of illustration using simple shapes and representing several key element for each subject available on vedantu.
The ideas is to expand the system with time, in order to add more complexity to it and stimulate the student that will be in daily contact with this constantly changing system.
one of the main concept for creating the visual identity and the vedantu universe was usage of simple shapes.
From the creation of sets of illustration using simple shapes and representing several key element for each subject available on vedantu.
The ideas is to expand the system with time, in order to add more complexity to it and stimulate the student that will be in daily contact with this constantly changing system.
one of the main concept for creating the visual identity and the vedantu universe was usage of simple shapes.
From the creation of sets of illustration using simple shapes and representing several key element for each subject available on vedantu.
The ideas is to expand the system with time, in order to add more complexity to it and stimulate the student that will be in daily contact with this constantly changing system.
And so the creation began...
And so the creation began...
And so the creation began...
I created by looking at usual perspectives with my unusual eyes and galaxy brain thinking to create magic out of chaos all while being inspired by the single greatest thing, the deadline.
I created by looking at usual perspectives with my unusual eyes and galaxy brain thinking to create magic out of chaos all while being inspired by the single greatest thing, the deadline.
I created by looking at usual perspectives with my unusual eyes and galaxy brain thinking to create magic out of chaos all while being inspired by the single greatest thing, the deadline.
Let's get creative!
Let's get creative!
Let's get creative!
explored what our solution can be (i.e. working and features ), assessed potential competitors, interviewed potential users, and finally did some additional background research.
explored what our solution can be (i.e. working and features ), assessed potential competitors, interviewed potential users, and finally did some additional background research.
explored what our solution can be (i.e. working and features ), assessed potential competitors, interviewed potential users, and finally did some additional background research.
working of possible variable
working of possible variable
working of possible variable
I processed all that I learned from my exploration into actionable goals to solidify the opportunities that can be fulfilled to get the desired outcome.
I processed all that I learned from my exploration into actionable goals to solidify the opportunities that can be fulfilled to get the desired outcome.
I processed all that I learned from my exploration into actionable goals to solidify the opportunities that can be fulfilled to get the desired outcome.
Fine tuning the final iteration
Fine tuning the final iteration
Fine tuning the final iteration
We processed our findings into opportunities and actionable goals and let our creativity run wild while collaborating with some potential users to create high-fidelity mockups of the solution.
We processed our findings into opportunities and actionable goals and let our creativity run wild while collaborating with some potential users to create high-fidelity mockups of the solution.
We processed our findings into opportunities and actionable goals and let our creativity run wild while collaborating with some potential users to create high-fidelity mockups of the solution.
Stage 1 of 2
Stage 1 of 2
Stage 1 of 2
Exploring the System Construction
Exploring the System Construction
Exploring the System Construction
Exploring the System Construction
Stage 2 of 2
Stage 2 of 2
Stage 2 of 2
Building the visual Identity
Building the visual Identity
Building the visual Identity
Building the visual Identity
Final Solution
Final Solution
Final Solution
Final Solution
And finally,
say hello to New Vedantu.
And finally,
say hello to New Vedantu.
And finally,
say hello to New Vedantu.
And finally,
say hello to New Vedantu.
A look at how rebrand can help all types of people (in varying political savviness) gain political awareness by making learning and consuming political developments easy and fun.
A look at how rebrand can help all types of people (in varying political savviness) gain political awareness by making learning and consuming political developments easy and fun.
A look at how rebrand can help all types of people (in varying political savviness) gain political awareness by making learning and consuming political developments easy and fun.
A look at how rebrand can help all types of people (in varying political savviness) gain political awareness by making learning and consuming political developments easy and fun.
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