About The Project
About The Project
About The Project
About The Project
Paytm : Mobile Game Experience and Rewards system
Paytm : Mobile Game Experience and Rewards system
Paytm : Mobile Game Experience and Rewards system
Paytm : Mobile Game Experience and Rewards system
“Immerse players in the festive spirit while strategically integrating cashback and rewards, showcasing a seamless fusion of entertainment and financial incentives."
“Immerse players in the festive spirit while strategically integrating cashback and rewards, showcasing a seamless fusion of entertainment and financial incentives."
“Immerse players in the festive spirit while strategically integrating cashback and rewards, showcasing a seamless fusion of entertainment and financial incentives."
“Immerse players in the festive spirit while strategically integrating cashback and rewards, showcasing a seamless fusion of entertainment and financial incentives."
Timeline
Timeline
Timeline
Timeline
3 Weeks, Independent Project/Self Initiated
3 Weeks, Independent Project/Self Initiated
3 Weeks, Independent Project/Self Initiated
3 Weeks, Independent Project/Self Initiated
My Role
My Role
My Role
My Role
Ideation, Research, Information Architecture, UI and Visual Design, Motion Design
Ideation, Research, Information Architecture, UI and Visual Design, Motion Design
Ideation, Research, Information Architecture, UI and Visual Design, Motion Design
Ideation, Research, Information Architecture, UI and Visual Design, Motion Design
It all Started with a Question?
It all Started with a Question?
It all Started with a Question?
It all Started with a Question?
How might we create an exceptional and captivating festive-themed mobile game that not only highlights creative product and visual design but also seamlessly integrates cashback and rewards elements, ensuring that players are not only entertained but also motivated and engaged, making the game a standout and memorable experience during the holiday season?
How might we create an exceptional and captivating festive-themed mobile game that not only highlights creative product and visual design but also seamlessly integrates cashback and rewards elements, ensuring that players are not only entertained but also motivated and engaged, making the game a standout and memorable experience during the holiday season?
How might we create an exceptional and captivating festive-themed mobile game that not only highlights creative product and visual design but also seamlessly integrates cashback and rewards elements, ensuring that players are not only entertained but also motivated and engaged, making the game a standout and memorable experience during the holiday season?
How might we create an exceptional and captivating festive-themed mobile game that not only highlights creative product and visual design but also seamlessly integrates cashback and rewards elements, ensuring that players are not only entertained but also motivated and engaged, making the game a standout and memorable experience during the holiday season?
I wanted to create
I wanted to create
I wanted to create
I wanted to create
Design a unique and engaging festive-themed mobile game from scratch. The purpose of this assignment is to showcase your creativity in both product and visual design, as well as your ability to incorporate cashback and rewards elements.
Design a unique and engaging festive-themed mobile game from scratch. The purpose of this assignment is to showcase your creativity in both product and visual design, as well as your ability to incorporate cashback and rewards elements.
Design a unique and engaging festive-themed mobile game from scratch. The purpose of this assignment is to showcase your creativity in both product and visual design, as well as your ability to incorporate cashback and rewards elements.
Design a unique and engaging festive-themed mobile game from scratch. The purpose of this assignment is to showcase your creativity in both product and visual design, as well as your ability to incorporate cashback and rewards elements.
I created by looking at usual perspectives with my unusual eyes and galaxy brain thinking to create magic out of chaos all while being inspired by the single greatest thing, the deadline.
I created by looking at usual perspectives with my unusual eyes and galaxy brain thinking to create magic out of chaos all while being inspired by the single greatest thing, the deadline.
I created by looking at usual perspectives with my unusual eyes and galaxy brain thinking to create magic out of chaos all while being inspired by the single greatest thing, the deadline.
I created by looking at usual perspectives with my unusual eyes and galaxy brain thinking to create magic out of chaos all while being inspired by the single greatest thing, the deadline.
Let's get creative!
Let's get creative!
Let's get creative!
Let's get creative!
explored what our solution can be (i.e. working and features ), assessed potential competitors, interviewed potential users, and finally did some additional background research.
explored what our solution can be (i.e. working and features ), assessed potential competitors, interviewed potential users, and finally did some additional background research.
explored what our solution can be (i.e. working and features ), assessed potential competitors, interviewed potential users, and finally did some additional background research.
explored what our solution can be (i.e. working and features ), assessed potential competitors, interviewed potential users, and finally did some additional background research.
working of possible variable
working of possible variable
working of possible variable
working of possible variable
I processed all that I learned from my exploration into actionable goals to solidify the opportunities that can be fulfilled to get the desired outcome.
I processed all that I learned from my exploration into actionable goals to solidify the opportunities that can be fulfilled to get the desired outcome.
I processed all that I learned from my exploration into actionable goals to solidify the opportunities that can be fulfilled to get the desired outcome.
I processed all that I learned from my exploration into actionable goals to solidify the opportunities that can be fulfilled to get the desired outcome.
Fine tuning the final iteration
Fine tuning the final iteration
Fine tuning the final iteration
Fine tuning the final iteration
We processed our findings into opportunities and actionable goals and let our creativity run wild while collaborating with some potential users to create high-fidelity mockups of the solution.
We processed our findings into opportunities and actionable goals and let our creativity run wild while collaborating with some potential users to create high-fidelity mockups of the solution.
We processed our findings into opportunities and actionable goals and let our creativity run wild while collaborating with some potential users to create high-fidelity mockups of the solution.
We processed our findings into opportunities and actionable goals and let our creativity run wild while collaborating with some potential users to create high-fidelity mockups of the solution.
Exploration
Exploration
Exploration
Exploration
What will our solution be and who will it be for?
What will our solution be and who will it be for?
What will our solution be and who will it be for?
What will our solution be and who will it be for?
This is the main thing that I wanted to find out at this phase. And if it is, then what aspects should I focus on to make it most effective.
This is the main thing that I wanted to find out at this phase. And if it is, then what aspects should I focus on to make it most effective.
This is the main thing that I wanted to find out at this phase. And if it is, then what aspects should I focus on to make it most effective.
This is the main thing that I wanted to find out at this phase. And if it is, then what aspects should I focus on to make it most effective.
Problem Statement
Problem Statement
Figuring out what to include in the game.
Figuring out what to include in the game.
Figuring out what to include in the game.
Figuring out what to include in the game.
This is the main thing that I wanted to find out at this phase. And if it is, then what aspects should I focus on to make it most effective.
This is the main thing that I wanted to find out at this phase. And if it is, then what aspects should I focus on to make it most effective.
Secondary Research
Secondary Research
Doing research to find out what are existing solutions
Doing research to find out what are existing solutions
Doing research to find out what are existing solutions
Doing research to find out what are existing solutions
This is the main thing that I wanted to find out at this phase. And if it is, then what aspects should I focus on to make it most effective.
This is the main thing that I wanted to find out at this phase. And if it is, then what aspects should I focus on to make it most effective.
And than the exploration began And this is what I found!
And than the exploration began And this is what I found!
And than the exploration began And this is what I found!
And than the exploration began And this is what I found!
About the User
About the User
About the User
broad user base
People from various demographics, including different age groups, occupations, and income levels.
What it means -
Users feel that the platform is designed to cater to a wide range of people, making it inclusive and accessible to individuals from various backgrounds.
Users believe that the platform can adapt to their unique preferences, regardless of age, occupation, or income level.
Users feel that the platform respects their cultural context, enhancing the overall user experience.
Convenience Seekers:
Users who prioritize ease and simplicity in financial transactions, opting for a seamless payment experience.
What it means -
Individuals with a busy lifestyle who value time-saving solutions and seek convenience in managing their financial activities.
Value-Conscious Consumers:
Users who are attracted to discounts, cashback offers, and rewards, actively seeking opportunities to save money.
What it means -
Individuals who are financially conscious, enjoy getting value for their spending, and are motivated by incentives and savings.
broad user base
People from various demographics, including different age groups, occupations, and income levels.
What it means -
Users feel that the platform is designed to cater to a wide range of people, making it inclusive and accessible to individuals from various backgrounds.
Users believe that the platform can adapt to their unique preferences, regardless of age, occupation, or income level.
Users feel that the platform respects their cultural context, enhancing the overall user experience.
Convenience Seekers:
Users who prioritize ease and simplicity in financial transactions, opting for a seamless payment experience.
What it means -
Individuals with a busy lifestyle who value time-saving solutions and seek convenience in managing their financial activities.
Value-Conscious Consumers:
Users who are attracted to discounts, cashback offers, and rewards, actively seeking opportunities to save money.
What it means -
Individuals who are financially conscious, enjoy getting value for their spending, and are motivated by incentives and savings.
broad user base
People from various demographics, including different age groups, occupations, and income levels.
What it means -
Users feel that the platform is designed to cater to a wide range of people, making it inclusive and accessible to individuals from various backgrounds.
Users believe that the platform can adapt to their unique preferences, regardless of age, occupation, or income level.
Users feel that the platform respects their cultural context, enhancing the overall user experience.
Convenience Seekers:
Users who prioritize ease and simplicity in financial transactions, opting for a seamless payment experience.
What it means -
Individuals with a busy lifestyle who value time-saving solutions and seek convenience in managing their financial activities.
Value-Conscious Consumers:
Users who are attracted to discounts, cashback offers, and rewards, actively seeking opportunities to save money.
What it means -
Individuals who are financially conscious, enjoy getting value for their spending, and are motivated by incentives and savings.
broad user base
People from various demographics, including different age groups, occupations, and income levels.
What it means -
Users feel that the platform is designed to cater to a wide range of people, making it inclusive and accessible to individuals from various backgrounds.
Users believe that the platform can adapt to their unique preferences, regardless of age, occupation, or income level.
Users feel that the platform respects their cultural context, enhancing the overall user experience.
Convenience Seekers:
Users who prioritize ease and simplicity in financial transactions, opting for a seamless payment experience.
What it means -
Individuals with a busy lifestyle who value time-saving solutions and seek convenience in managing their financial activities.
Value-Conscious Consumers:
Users who are attracted to discounts, cashback offers, and rewards, actively seeking opportunities to save money.
What it means -
Individuals who are financially conscious, enjoy getting value for their spending, and are motivated by incentives and savings.
And this is what I thought of
And this is what I thought of
And this is what I thought of
And this is what I thought of
What will our solution be?
What will our solution be?
What will our solution be?
What will our solution be?
This is the first thing we wanted to figure out, to focus our efforts on the best possible outcome.
This is the first thing we wanted to figure out, to focus our efforts on the best possible outcome.
This is the first thing we wanted to figure out, to focus our efforts on the best possible outcome.
This is the first thing we wanted to figure out, to focus our efforts on the best possible outcome.
Design Document
Design Document
Design Document
Design Document
How the Game Works/Mechanics:
Controlling Santa: In this game, you get to guide Santa. You can make Santa move by swiping up will make him jump over things.
Winter Wonderland: The game takes place in a snowy world that never ends. It keeps getting faster and trickier as you go along.
Collecting Coins: Along your way, you'll find regular coins. These coins are like points you can use to get better at the game.
Special Gifts: Sometimes, you'll come across special Gifts. They're rare and special because they can give you cool rewards like vouchers and cashback. It's like getting presents from Santa!
Obstacles: Be careful, there are obstacles you need to avoid, like Candycane, Rocks and Bushes.
Upgrades: With the regular coins you collect, you can make Santa's sleigh better. It will make you faster and stronger.
How the Game Works/Mechanics:
Controlling Santa: In this game, you get to guide Santa. You can make Santa move by swiping up will make him jump over things.
Winter Wonderland: The game takes place in a snowy world that never ends. It keeps getting faster and trickier as you go along.
Collecting Coins: Along your way, you'll find regular coins. These coins are like points you can use to get better at the game.
Special Gifts: Sometimes, you'll come across special Gifts. They're rare and special because they can give you cool rewards like vouchers and cashback. It's like getting presents from Santa!
Obstacles: Be careful, there are obstacles you need to avoid, like Candycane, Rocks and Bushes.
Upgrades: With the regular coins you collect, you can make Santa's sleigh better. It will make you faster and stronger.
How the Game Works/Mechanics:
Controlling Santa: In this game, you get to guide Santa. You can make Santa move by swiping up will make him jump over things.
Winter Wonderland: The game takes place in a snowy world that never ends. It keeps getting faster and trickier as you go along.
Collecting Coins: Along your way, you'll find regular coins. These coins are like points you can use to get better at the game.
Special Gifts: Sometimes, you'll come across special Gifts. They're rare and special because they can give you cool rewards like vouchers and cashback. It's like getting presents from Santa!
Obstacles: Be careful, there are obstacles you need to avoid, like Candycane, Rocks and Bushes.
Upgrades: With the regular coins you collect, you can make Santa's sleigh better. It will make you faster and stronger.
How the Game Works/Mechanics:
Controlling Santa: In this game, you get to guide Santa. You can make Santa move by swiping up will make him jump over things.
Winter Wonderland: The game takes place in a snowy world that never ends. It keeps getting faster and trickier as you go along.
Collecting Coins: Along your way, you'll find regular coins. These coins are like points you can use to get better at the game.
Special Gifts: Sometimes, you'll come across special Gifts. They're rare and special because they can give you cool rewards like vouchers and cashback. It's like getting presents from Santa!
Obstacles: Be careful, there are obstacles you need to avoid, like Candycane, Rocks and Bushes.
Upgrades: With the regular coins you collect, you can make Santa's sleigh better. It will make you faster and stronger.
Getting Rewards:
When you find those special Diwali Stars, they can give you rewards like cashback or vouchers. It's like getting money in your Paytm wallet.
How to Play/Rules:
The game never really ends. You keep going until you crash Santa into something.
Watch out for obstacles! If you hit one, it's game over.
As you keep playing, things get faster and more challenging to keep it exciting.
Objectives:
Try to get the highest score. How do you do that? By collecting coins, avoiding obstacles, and especially, grabbing those special Gifts for extra rewards.
You can use all the coins you collect to make Santa's sleigh better and faster.
By completing challenges and reaching certain goals, you can unlock achievements and even get cashback rewards directly into your Paytm wallet. It's all about having fun, getting better, and enjoying the holiday spirit!
Getting Rewards:
When you find those special Diwali Stars, they can give you rewards like cashback or vouchers. It's like getting money in your Paytm wallet.
How to Play/Rules:
The game never really ends. You keep going until you crash Santa into something.
Watch out for obstacles! If you hit one, it's game over.
As you keep playing, things get faster and more challenging to keep it exciting.
Objectives:
Try to get the highest score. How do you do that? By collecting coins, avoiding obstacles, and especially, grabbing those special Gifts for extra rewards.
You can use all the coins you collect to make Santa's sleigh better and faster.
By completing challenges and reaching certain goals, you can unlock achievements and even get cashback rewards directly into your Paytm wallet. It's all about having fun, getting better, and enjoying the holiday spirit!
Getting Rewards:
When you find those special Diwali Stars, they can give you rewards like cashback or vouchers. It's like getting money in your Paytm wallet.
How to Play/Rules:
The game never really ends. You keep going until you crash Santa into something.
Watch out for obstacles! If you hit one, it's game over.
As you keep playing, things get faster and more challenging to keep it exciting.
Objectives:
Try to get the highest score. How do you do that? By collecting coins, avoiding obstacles, and especially, grabbing those special Gifts for extra rewards.
You can use all the coins you collect to make Santa's sleigh better and faster.
By completing challenges and reaching certain goals, you can unlock achievements and even get cashback rewards directly into your Paytm wallet. It's all about having fun, getting better, and enjoying the holiday spirit!
Getting Rewards:
When you find those special Diwali Stars, they can give you rewards like cashback or vouchers. It's like getting money in your Paytm wallet.
How to Play/Rules:
The game never really ends. You keep going until you crash Santa into something.
Watch out for obstacles! If you hit one, it's game over.
As you keep playing, things get faster and more challenging to keep it exciting.
Objectives:
Try to get the highest score. How do you do that? By collecting coins, avoiding obstacles, and especially, grabbing those special Gifts for extra rewards.
You can use all the coins you collect to make Santa's sleigh better and faster.
By completing challenges and reaching certain goals, you can unlock achievements and even get cashback rewards directly into your Paytm wallet. It's all about having fun, getting better, and enjoying the holiday spirit!
Thought Process
Thought Process
Thought Process
Thought Process
A look into how I, thought things through.
A look into how I, thought things through.
A look into how I, thought things through.
We finalized what our solution will be and how it’ll benefit the people using it.
We finalized what our solution will be and how it’ll benefit the people using it.
We finalized what our solution will be and how it’ll benefit the people using it.
Visual Concept Design:
let's describe the visual design and elements of the game in simple language:
Visual Concept Design:
let's describe the visual design and elements of the game in simple language:
Visual Concept Design:
let's describe the visual design and elements of the game in simple language:
Visual Concept Design:
let's describe the visual design and elements of the game in simple language:
Festive Look: The game has a holiday look with lots of snow and decorations. You'll see snowy villages, twinkling lights, and holiday stuff. Depending on the festival, it can be all about Christmas or Diwali.
Festive Look: The game has a holiday look with lots of snow and decorations. You'll see snowy villages, twinkling lights, and holiday stuff. Depending on the festival, it can be all about Christmas or Diwali.
Festive Look: The game has a holiday look with lots of snow and decorations. You'll see snowy villages, twinkling lights, and holiday stuff. Depending on the festival, it can be all about Christmas or Diwali.
Festive Look: The game has a holiday look with lots of snow and decorations. You'll see snowy villages, twinkling lights, and holiday stuff. Depending on the festival, it can be all about Christmas or Diwali.
Santa's Style: Santa Claus is the main character, and he looks friendly and easy to recognize. Santa's sleigh can be made to look better and cooler as you play.
Santa's Style: Santa Claus is the main character, and he looks friendly and easy to recognize. Santa's sleigh can be made to look better and cooler as you play.
Santa's Style: Santa Claus is the main character, and he looks friendly and easy to recognize. Santa's sleigh can be made to look better and cooler as you play.
Santa's Style: Santa Claus is the main character, and he looks friendly and easy to recognize. Santa's sleigh can be made to look better and cooler as you play.
Charming Obstacles: There are things you need to avoid, like Candy Cane, Rock, Bushes and snowmen that jump around. They are cute but challenging.
Charming Obstacles: There are things you need to avoid, like Candy Cane, Rock, Bushes and snowmen that jump around. They are cute but challenging.
Charming Obstacles: There are things you need to avoid, like Candy Cane, Rock, Bushes and snowmen that jump around. They are cute but challenging.
Charming Obstacles: There are things you need to avoid, like Candy Cane, Rock, Bushes and snowmen that jump around. They are cute but challenging.
User Interface and Elements:
User Interface and Elements:
User Interface and Elements:
User Interface: The stuff you see on the screen is easy to understand and use. You can see your score, how much in-game money you have, and how far you've gone. There's a special place for your Paytm wallet too. Everything looks festive, with things like wreaths, bells, and twinkling lights.
User Interface: The stuff you see on the screen is easy to understand and use. You can see your score, how much in-game money you have, and how far you've gone. There's a special place for your Paytm wallet too. Everything looks festive, with things like wreaths, bells, and twinkling lights.
User Interface: The stuff you see on the screen is easy to understand and use. You can see your score, how much in-game money you have, and how far you've gone. There's a special place for your Paytm wallet too. Everything looks festive, with things like wreaths, bells, and twinkling lights.
User Interface: The stuff you see on the screen is easy to understand and use. You can see your score, how much in-game money you have, and how far you've gone. There's a special place for your Paytm wallet too. Everything looks festive, with things like wreaths, bells, and twinkling lights.
Special Gifts: The game takes place in a snowy world that never ends. It keeps getting faster and trickier as you go along.
Special Gifts: The game takes place in a snowy world that never ends. It keeps getting faster and trickier as you go along.
Special Gifts: The game takes place in a snowy world that never ends. It keeps getting faster and trickier as you go along.
Special Gifts: The game takes place in a snowy world that never ends. It keeps getting faster and trickier as you go along.
Collecting Coins: When you make Santa's sleigh better, it actually looks cooler too. It's like giving it a makeover, and it becomes faster and stronger.
Collecting Coins: When you make Santa's sleigh better, it actually looks cooler too. It's like giving it a makeover, and it becomes faster and stronger.
Collecting Coins: When you make Santa's sleigh better, it actually looks cooler too. It's like giving it a makeover, and it becomes faster and stronger.
Collecting Coins: When you make Santa's sleigh better, it actually looks cooler too. It's like giving it a makeover, and it becomes faster and stronger.
Rewards: When you win things like cashback or vouchers, the game celebrates with fun animations and festive stuff to make you feel awesome.
Rewards: When you win things like cashback or vouchers, the game celebrates with fun animations and festive stuff to make you feel awesome.
Rewards: When you win things like cashback or vouchers, the game celebrates with fun animations and festive stuff to make you feel awesome.
Rewards: When you win things like cashback or vouchers, the game celebrates with fun animations and festive stuff to make you feel awesome.
Achievements: When you complete challenges, you earn badges or icons that look cool and push you to do more.
Achievements: When you complete challenges, you earn badges or icons that look cool and push you to do more.
Achievements: When you complete challenges, you earn badges or icons that look cool and push you to do more.
Achievements: When you complete challenges, you earn badges or icons that look cool and push you to do more.
Store: In the store where you can buy stuff, you can see what you're getting, like power-ups and fancy sleigh upgrades. Each thing you can buy looks really special and is connected to the holiday theme, so you'll want to get them.
Store: In the store where you can buy stuff, you can see what you're getting, like power-ups and fancy sleigh upgrades. Each thing you can buy looks really special and is connected to the holiday theme, so you'll want to get them.
Store: In the store where you can buy stuff, you can see what you're getting, like power-ups and fancy sleigh upgrades. Each thing you can buy looks really special and is connected to the holiday theme, so you'll want to get them.
Store: In the store where you can buy stuff, you can see what you're getting, like power-ups and fancy sleigh upgrades. Each thing you can buy looks really special and is connected to the holiday theme, so you'll want to get them.
Stage 1 of 3
Stage 1 of 3
Stage 1 of 3
Building a visual identity, and user flow.
Building a visual identity, and user flow.
Building a visual identity, and user flow.
We created a features list and a few design layouts to get feedback on different user flows. Then finalized a layout and flow and built design elements for the brand identity.
Old User Flow :
Old User Flow :
Old User Flow :
Moodboard
Moodboard
Moodboard
Moodboard
Here’s what the solution might look like
Here’s what the solution might look like
Here’s what the solution might look like
Here’s what the solution might look like
Stage 3 of 3
Stage 3 of 3
Stage 3 of 3
Stage 3 of 3
Solving problems, Getting feedback and Refining rough edges
Solving problems, Getting feedback and Refining rough edges
Solving problems, Getting feedback and Refining rough edges
Main things I did -
Main things I did -
Main things I did -
Main things I did -
I created each feature after prioritizing it based on how much it affected the overall UX.
I created the entire solution by designing one section at a time.
I designed each section by focusing on the problems that a user might face from existing solution.
I gathered feedback from usability studies on each section after designing it and refined it before moving to another one.
Take it all in. With ease.
Take it all in. With ease.
Take it all in. With ease.
Take it all in. With ease.
Santa's Sleigh Run is an endless runner game that brings Santa to life. Players control Santa as he guides his sleigh through a snowy and festive landscape, collecting coins and avoiding obstacles. The game aims to be fun and challenging, with progression and rewards to keep players engaged.
See the full prototype in action.
See the full prototype in action.
See the full prototype in action.
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